Every number, in one place.
Builds, AI deployments, and managed plans — the full detail, plus the questions people actually ask before they call.
The number on this page is the number on the invoice.
- Custom design, no template
- Copy written for you
- Local SEO foundation + Google Business Profile
- Contact & quote forms that text you
- Analytics & call tracking
- Everything in Launch
- A page for every service you sell
- Online booking or quote flow
- Reviews pulled in automatically
- AI assistant included — answers & books jobs 24/7
- Everything in Complete
- A page for every city you serve
- Store or full booking system
- Wired to your CRM & calendar
- Two AI workflows of your choice
Named by the job, not the tech.
Each one is a fixed-price deployment plus a flat monthly fee. They work standalone on any existing site or phone system.
Deployments
Fixed price, then a flat monthly fee.What every deployment includes
Every AI project, no exceptions.One flat monthly fee. Everything stays fast, secure, and answered.
This is the part most web guys skip and most agencies overcharge for. One number covers the infrastructure, the security, the changes, and your AI assistant's monthly fee — with response times in writing. Month to month, cancel anytime, and everything transfers to you cleanly if you go.
On every plan, no exceptions
- Managed hosting, SSL & domain management
- Daily backups, patching & malware monitoring
- 24/7 uptime monitoring — I usually know it's down before you do
- Anything past your monthly allowance: $95/hr, always quoted before I start
- 0 lock-in — cancel any month, full handoff of files, accounts & passwords
| Feature | Care $149/mo$1,490/yr Stays fast, safe, answered | Growth $449/mo$4,490/yr Gets better every month | Partner $1,250/mo$12,500/yr I'm your marketing department |
|---|---|---|---|
| AI assistantIts monthly fee, folded into your plan — not a second invoice | 1 included | 1 included + monthly tuning | 2 included + weekly tuning |
| Local SEORankings, Google Business Profile, citations | Monitoring only | Active | Active + monthly content |
| New pagesService pages, campaign landers | — | 1 per quarter | 1 per month |
| Content changesEdits, photos, hours, staff, menu & price updates | 2 requests/mo, 15 min each | 90 min/mo | 4 hrs/mo |
| ReportingCalls, leads, rankings, AI conversations — one page | Automated monthly | Automated + written notes | + quarterly strategy call |
| Response timeIn writing. Business hours, Mon–Fri. | 2 business days | Next business day | Same day |
| Emergency lineSite down, AI misbehaving, security event | Best effort | 4 hours | 4 hours, incl. weekends |
| My timeWhat the plan actually buys you, in hours | Zero-touch by design | ~1.5 hrs/mo | ~4 hrs/mo |
| Get started | Ask if this is enough | Start here | Talk it through |
Not sure which plan fits? Tell me what you have now and I'll tell you which one you actually need — including if that's none of them.
Call or text (503) 385-3598Takeover & Hardening
Before I put a site I didn't build on a managed plan, it gets audited and brought up to standard. That's not an upsell — it's the only way I can hold the response times and the uptime target on code I've never seen.
- Full audit: hosting, code, plugins, security history
- Security pass and a patched, monitored baseline
- Speed work against the under-2-second target
- Backups configured, and a restore actually tested
- Analytics and call tracking installed properly
- Google Business Profile cleanup and reconnection
After that, any managed plan applies at its normal rate.
Pick what you need. Get the two numbers.
Everything on this page, in one place — what you pay to start, and what you pay a month. No form, no email, no waiting for a quote to come back.
- Complete build$4,950
- Answer questions & book jobs, 24/7$950
- Growth plan$449/mo
This is the real arithmetic, not an estimate — the same figures published above. Your fixed quote still comes in writing within 48 hours of the walkthrough.
The questions I get asked.
Is the price really fixed?
Yes. The quoted price is the invoiced price. Scope changes get a written change order before any new work starts — never a surprise line item after. You get a one-page fixed quote within 48 hours of the walkthrough.
Who owns the site when it's done?
You do. Domain, site, code, content, and accounts are registered in your name from day one. If we part ways, every password is handed over within 5 business days.
How do payments work?
50% to start and 50% at launch on the build. Managed plans are month to month after that.
How long does a build take?
Launch is about 2 weeks, Complete about 3, and Authority 4 to 6 depending on page count. The engagement runs Week 0 walkthrough, Week 1 design and copy, Weeks 2–3 build and AI training, Week 4 supervised launch.
How much of my time does this take?
About an hour in Week 1 for the design and copy review, and about an hour in Weeks 2–3 to test-drive the site on a private link. One revision round, over a screen-share rather than a 40-email thread.
I already have a website I like. Can I just get the AI?
Yes. AI deployments work standalone on any existing site or phone system — you don't need a rebuild to start. They begin at $600. To keep one tuned without a website, the AI-only plan runs $95–$150/mo depending on the deployment.
Is there a discount for bundling?
Any build plus any two AI deployments takes 10% off the project total.
What does the AI assistant actually do?
It depends which one. The 24/7 assistant answers questions about your services, pricing, hours, and service area and books jobs, handing leads to you by text with the full conversation attached. Others text back missed calls within 60 seconds, take after-hours intake and draft an estimate for 7am, ask finished jobs for a Google review, or handle office work like scheduling and quote follow-ups.
Can the AI say the wrong thing or promise something I can't deliver?
It works from an approved playbook: what it can say, what it can't promise, and when it hands off to a human. You sign off on those rules before launch and can change them at any time. For the first two weeks after launch I read every conversation daily and tune it before it runs on its own.
What's included in every AI deployment?
Training on your services, prices, policies, and tone. Guardrails in writing. A two-week supervised launch. Monthly tuning and transcript review as part of your plan. And AI usage costs bundled into the monthly fee at normal volumes — no per-message metering.
Which managed plan should I pick?
Care fits a site that mostly needs to exist, stay healthy, and answer the phone. Growth is right for most — the local SEO, the new pages, and the monthly tuning are what compound. Partner is for businesses where the website and AI are actively how you win work.
Is the AI's monthly fee on top of the plan, or in it?
In it. Your plan absorbs the monthly fee for any deployment billed at $95/mo or less — the 24/7 assistant, the missed-call texter, and the review engine. The two larger ones bill the difference: after-hours intake adds $55/mo and the office assistant adds $155/mo over the included allowance, and I show you that number before you sign. Care and Growth include one deployment; Partner includes two. The one-time build is always quoted separately.
How fast do you respond when something breaks?
In writing, business hours Monday to Friday: 2 business days on Care, next business day on Growth, same day on Partner. The emergency line for a site down, AI misbehaving, or a security event is best effort on Care and a 4-hour response on Growth, including weekends on Partner.
What are the uptime and backup commitments?
A 99.9% uptime target across managed hosting, a page-load target under 2 seconds on every managed site, and daily backups kept 30 days and restorable on request. Uptime monitoring runs 24/7 on every plan — I usually know it's down before you do.
Am I locked into the monthly plan?
No. Plans are month to month, cancel anytime, with a full handoff of files, accounts, and passwords if you leave. If you prepay a year to take the two free months, that doesn't change it — cancel and I refund the unused months.
What if I need changes after launch?
Every build includes 30 days of free changes after launch. After that, content changes are part of your plan: on Care, 2 requests a month at up to 15 minutes each; on Growth, 90 minutes a month; on Partner, 4 hours. Anything past that is $95/hr and I quote it before I start — you'll never get a surprise line item.
What counts as a small edit?
Swapping hours, prices, photos, or staff. Adding a service to a list. Fixing a typo, updating a phone number, posting a seasonal notice. What doesn't: a new page, a new template, a redesign, or anything that needs new copy written. Those are quoted at $95/hr, or they're what the New pages allowance on the higher plans is for.
Do unused hours roll over?
No. The allowance is per month and resets — that's what keeps the price flat instead of me tracking a balance for you. If you know a big month is coming, tell me and we'll plan it rather than burn the allowance.
What if my site wasn't built by you?
It goes through Takeover & Hardening first — $950 to $1,500 one-time, quoted after I look at it. Audit, security pass, speed work, backups with a tested restore, analytics, and Google Business Profile cleanup. I can't hold a response time or an uptime target on code I've never seen, so this isn't optional. After that, any plan applies at its normal rate.
Who owns the hosting account?
You do. Domain, hosting, analytics, Google Business Profile, and the AI accounts are all registered in your name from day one — I'm added as a user, not the owner. If you leave, I remove myself and nothing breaks. There's no account to pry loose from me.
What happens if you get hit by a bus?
Fair question for a one-person shop. Everything is in your name already, so you keep the site and the accounts regardless. The code is standard — any competent developer can pick it up — and documentation for your build and your AI's playbook lives in your accounts, not my head.
Do you work outside Greater Orlando?
The focus is Orlando, Clermont, Winter Garden, Windermere, Kissimmee, and the Four Corners area, because walkthroughs are done in person. Ask if you're just outside it.
Who actually does the work?
One person. No account managers, no offshore ticket queue — the person who builds your system is the person who answers when you call.
What happens on the first call?
A free 30-minute walkthrough, at your business or on a call, to learn how work actually comes in. You get a one-page fixed quote within 48 hours whether or not you hire me.
$500 off any build, plus 3 months of Care Plus on me.
I'm taking ten local businesses at founding pricing to build the Orlando portfolio. It starts with a free 30-minute walkthrough at your place of business — you get a one-page fixed quote within 48 hours, whether or not you hire me.