The storm passes. Two hundred people call at once.
Roofing demand in Central Florida does not arrive evenly. It arrives in 48-hour walls after weather, and the contractor who answers during that window books the season.
Where the work leaks.
The post-storm surge you can't staff for
The most concentrated demand of your year arrives faster than any human phone tree can absorb it.
Insurance questions you answer over and over
Hours a week explaining deductibles, adjuster meetings, and what a supplement is — the same six answers, every time.
Financing questions that stall a signed estimate
A homeowner sitting on a $22,000 proposal usually isn't shopping. They're working out whether they can pay for it.
Named by the job it does for you.
- Start here
Answers and books, 24/7
Built for the surge. It can hold as many conversations at once as you need, so the 40 people who called during the two hours after a storm all get a real answer — address captured, damage described, inspection booked — instead of a busy signal that sends them to the out-of-state truck.
- Then
Takes job details overnight, drafts the estimate
Overnight leak reports arrive with photos of the ceiling stain, the roof age, and whether a claim is already open — so you know before 7am which calls are a tarp emergency and which are a Tuesday inspection.
From $600 setup, then from $60/mo. See the assistants or build your price.
The bid that doesn't look like the other four
After a storm, a homeowner holds five roofing bids and can't tell the companies apart — same shingle brands, same promises, same clip-art shield logos. The one with real photographs of its own crews on real Orlando roofs, and a name that carries through the site, the estimate, and the yard sign, is the one that doesn't get haggled. Sameness is why roofing gets shopped on price; looking like a company is the way out.
What it costs.
Websites from $2,750 · AI setups from $600 · Monthly plans from $149/mo, assistant fee included · Every number →
What roofing owners ask.
Can it handle a few hundred calls in an afternoon?
That's the case it's built for. It doesn't queue — every conversation runs at once, so the fortieth person after a storm gets the same response as the first. This is the one place where an assistant does something no amount of hiring can.
Will it tell someone their damage is covered by insurance?
No. It's explicitly barred from that — coverage is the carrier's call and a wrong answer creates an expectation you have to eat. It explains how the process works and books the inspection, which is the honest version of that conversation anyway.
How do I stop it wasting time on people who just want a free roof?
Qualify in the conversation. It can ask roof age, whether there's active leaking, whether a claim is open, and whether they own the property — and route accordingly. You decide which combinations reach your phone and which get a scheduled inspection.
More answers on the pricing page and the FAQ.
Let's get your website winning you work.
Right now, new builds get $500 off, plus 3 months of Care ($149/mo) free. It starts with a free 30-minute visit — and a one-page price in 48 hours either way.
And if a new website isn't the right investment for your business yet, I'll tell you that at the visit too — it's free either way.