Consultations book in the evening. Your front desk goes home at five.
The patient researching veneers or injectables is doing it at 9pm, and the practice that captures that moment books the consult. The one with a contact form gets an email nobody answers until Tuesday.
Where the work leaks.
Evening consultation inquiries
The moment they're most likely to book, in a decision about an elective treatment — landing hours after the office closed.
Cancellations nobody has time to fill
An unfilled chair is a fixed cost with no revenue against it, and it's the most recoverable loss on this list.
Price questions the front desk won't answer by phone
Patients read that as dodging the question and call the practice that publishes a starting figure.
Named by the job it does for you.
- Start here
Answers and books, 24/7
Handles the evening researcher: what a treatment involves, downtime, whether you offer it, starting prices you're comfortable publishing, and financing. Books the consultation while they're still interested rather than leaving a form for Tuesday.
- Then
Texts back missed calls
A missed call from a prospective patient gets a text back within a minute, and can offer the consult slot directly. For elective treatment, the practice that responds first very often books it.
From $600 setup, then from $60/mo. See the assistants or build your price.
Priced like the photos, not the treatment
A med spa is judged the way its results are: visually, in about four seconds. A patient comparing two practices for the same treatment doesn't compare credentials — she compares how the two places feel, and books the one that looks like it charges more. Real photography of your actual space and your actual work is the difference between competing on Groupon and competing on trust.
What it costs.
Websites from $2,750 · AI setups from $600 · Monthly plans from $149/mo, assistant fee included · Every number →
What practice owners ask.
Is this HIPAA compliant?
Straight answer: a public website assistant should not be collecting protected health information, and this one is built not to. It handles pre-appointment questions and booking requests — name, contact, what they're interested in. Anything clinical goes to your staff through the systems you already use for it. If you need a patient-facing tool that handles PHI, that's a different build with a business associate agreement, and I'll say so rather than sell you this.
Can it give medical advice?
No, and that's a written rule, not a hope. It describes treatments in the words you approve and routes every clinical question to a provider. You sign off on exactly what it can say before it launches.
We don't publish prices.
Then it won't either — it only ever quotes what you publish. Worth knowing that a starting figure is usually the single biggest lever on consult bookings for elective treatment, but that's your call, and the assistant works the same either way.
More answers on the pricing page and the FAQ.
Let's get your website winning you work.
Right now, new builds get $500 off, plus 3 months of Care ($149/mo) free. It starts with a free 30-minute visit — and a one-page price in 48 hours either way.
And if a new website isn't the right investment for your business yet, I'll tell you that at the visit too — it's free either way.