They asked about class times at 10pm. They joined somewhere else.
Someone deciding to join a gym is acting on a burst of motivation that does not survive until Monday. Whoever answers while it lasts gets the membership.
Where the work leaks.
Your staff are coaching, running the floor, or teaching — and the front desk is often one person, or nobody at all during class. Inquiries arrive at the two extremes of the day: early morning before work, and late evening after it, which is exactly when the fewest people are free to answer. Trials and intro offers convert on immediacy; a prospect who has to wait until tomorrow for a reply about class times has usually cooled off or walked into the studio down the road.
Late-evening membership inquiries
Joining a gym is an impulse acted on at night. It does not keep until business hours.
Class schedule and pricing questions
The two things every prospect asks, and the two most likely to go unanswered during a class.
Trial and intro-offer leads that go cold
Someone who booked a free week and never got a follow-up is a member you already paid to acquire.
Cancellations with no save attempt
Retention is the entire economics of this business, and a cancellation nobody responds to is a member you lost without ever getting the chance to keep them.
Named by the job it does for you.
- Start here
Answer questions & book jobs, 24/7
Handles the two questions that decide it — what does it cost, and when are the classes — plus contract terms, whether there's a joining fee, childcare, and parking. Books the trial or the tour while the person is still motivated, which is the only window that matters.
$950 then $95/mo - Then
Text back every missed call
A missed call during a class gets a text back in a minute with the schedule and a booking link. In a category where the decision is impulsive, a one-minute reply converts far better than a next-morning callback.
$750 then $95/mo - Then
Handle the office work
The retention work nobody has time for: following up trials that didn't convert, checking in on members who've stopped attending, and handling schedule and billing questions that otherwise land on a coach mid-session.
from $2,500 then $250/mo - Then
Ask for a review, every time
Asks for the review after a member hits a milestone rather than at signup — which is when they actually feel good about the place and will write something worth reading.
$600 then $60/mo
Every assistant includes training on your business, the rules in writing, and a two-week supervised launch. See the full menu or build your price.
The Central Florida calendar.
January is the wall — a huge share of the year's signups arrive in the first six weeks, and the ability to answer every inquiry during that stretch effectively sets your year. A second, smaller spike comes in spring. Central Florida adds a wrinkle most markets don't have: the summer heat pushes outdoor exercise indoors rather than the reverse, so the usual summer slump is milder here, and snowbird months bring seasonal residents looking for short-term or month-to-month terms rather than annual contracts. Being able to answer that specific question well is worth real money between November and April.
What your website has to do.
- A class schedule that's current and readable on a phone, which is the single most-visited thing on a gym website
- Pricing stated plainly — hiding it behind a form is the most common and most costly mistake in this category
- A trial or intro-offer signup with no hoops, because that's the moment they actually commit
- Real coach bios and real photos of your space, not stock imagery of a gym that isn't yours
All of it is included in the published prices — see the tiers.
What gym and studio owners ask.
We don't publish pricing — we want them to come in.
Your call, and the assistant works either way. But it's worth hearing plainly: in fitness, hidden pricing is the most common reason a prospect leaves the page, and the people who do call anyway were going to join regardless. A starting figure usually gains more than the gatekeeping saves.
Can it sign someone up for a membership?
It takes them to your signup or booking system and can capture everything needed to complete it. It won't process a contract or a payment itself — that stays in the system you already use, where it belongs.
Will it handle cancellation requests?
It can route them to you immediately, which is more than most gyms manage. Whether it should attempt a save offer is your decision, and I'd generally advise against anything that feels like it's making cancelling harder — that's how you end up in a chargeback and a one-star review.
Our schedule changes weekly.
Schedule updates are content changes, covered by the monthly plan — and the assistant reads from the same source the site does, so it can't tell someone about a class that moved. That single failure mode is the reason it's built to derive from your published schedule rather than keep its own copy.
More answers on the pricing page. The monthly plans are explained here.
$500 off any build, plus 3 months of Care ($149/mo) free.
Ten local businesses, so I can build an Orlando portfolio. You get a discount, I get work I can show. Starts with a free 30-minute visit at your business — one-page price in 48 hours, whether or not you hire me.