They asked about class times at 10pm. They joined somewhere else.
Someone deciding to join a gym is acting on a burst of motivation that does not survive until Monday. Whoever answers while it lasts gets the membership.
Where the work leaks.
Late-evening membership inquiries
Joining a gym is an impulse acted on at night. It does not keep until business hours.
Class schedule and pricing questions
The two things every prospect asks, and the two most likely to go unanswered during a class.
Trial and intro-offer leads that go cold
Someone who booked a free week and never got a follow-up is a member you already paid to acquire.
Named by the job it does for you.
- Start here
Answers and books, 24/7
Handles the two questions that decide it — what does it cost, and when are the classes — plus contract terms, whether there's a joining fee, childcare, and parking. Books the trial or the tour while the person is still motivated, which is the only window that matters.
- Then
Texts back missed calls
A missed call during a class gets a text back in a minute with the schedule and a booking link. In a category where the decision is impulsive, a one-minute reply converts far better than a next-morning callback.
From $600 setup, then from $60/mo. See the assistants or build your price.
What it costs.
Websites from $2,750 · AI setups from $600 · Monthly plans from $149/mo, assistant fee included · Every number →
What gym and studio owners ask.
We don't publish pricing — we want them to come in.
Your call, and the assistant works either way. But it's worth hearing plainly: in fitness, hidden pricing is the most common reason a prospect leaves the page, and the people who do call anyway were going to join regardless. A starting figure usually gains more than the gatekeeping saves.
Can it sign someone up for a membership?
It takes them to your signup or booking system and can capture everything needed to complete it. It won't process a contract or a payment itself — that stays in the system you already use, where it belongs.
Will it handle cancellation requests?
It can route them to you immediately, which is more than most gyms manage. Whether it should attempt a save offer is your decision, and I'd generally advise against anything that feels like it's making cancelling harder — that's how you end up in a chargeback and a one-star review.
More answers on the pricing page and the FAQ.
Let's get your website winning you work.
Right now, new builds get $500 off, plus 3 months of Care ($149/mo) free. It starts with a free 30-minute visit — and a one-page price in 48 hours either way.
And if a new website isn't the right investment for your business yet, I'll tell you that at the visit too — it's free either way.